8 Tips for Writing Email Marketing Copy That Converts

Blog Article

Email marketing is more than just automating emails and getting conversions on your website
Part of the reason email marketing is so popular and has a 4200% ROI is the email copy – the compelling words in the email that emphasize the benefits of your product or service and persuade the recipient to buy from you.

However, it is not that easy

Today's consumer decisions are changing, as are the ways they shop online. If you want to reach their inboxes and capture their attention so they open your emails, read them and take action, writing high-impact conversion messages is more than a requirement. It has the potential to increase your sales and grow your business multifold.
This article will provide you with eight proven tips for writing email marketing copy that will not only engage your audience but also convert them from subscribers to paying customers.

Tips for Writing High-Converting Email Copy

You've built a solid email list, set up your email marketing software , and are ready to pump out emails and increase conversions. But before you do that, read on for these ten email copy tips (complete with branded examples) that will boost your conversions and make every dollar spent worthwhile.

1. Understand your audience

If you want to increase your conversion rates, it’s important to write emails that speak directly to your audience. Not knowing your subscribers, what career they’re in, and what issues they’re facing can lead to boring emails that don’t add any value to your audience, which ultimately leads to a lower ROI.
So before you start writing emails, make sure you understand what types of subscribers are being added to your list. For this, you can create surveys and distribute them to your target audience, conduct problem-solving interviews, and analyze social media and website insights. Here's what you should aim to understand:

The outcome or solution they want

From this information, create a buyer persona, which is a semi-fictional representation of your ideal customer. The more detailed and specific you are when creating your buyer persona, the better you will be at targeting your audience and writing emails that actually convert and not just hollow results.

2. Focus on your headline and preview text

The subject line and preview text are the first two things your subscribers will see when your email lands in their inbox. It's safe to say that unless both stand out in their inbox and spark curiosity, your audience won't open the email.